Mobile application – the way to success
On the agenda is the topic of the need for mobile applications for your own business on the Internet.
Every year the population of the Earth is only increasing, new technologies appear and the Internet is becoming the basis of the basics.
According to research data almost half of the inhabitants of our planet have permanent access to the World Wide Web and many of them prefer to work with mobile applications. Every day the number of these users is increasing. And the market of mobile devices does not cease to please, with each new model to work on the Internet is becoming more and more convenient and comfortable. According to statistics, each mobile device has on average 30-85 applications, half of which are used every day.
Cell phone or tablet is almost always at hand, we get them for work, for personal purposes, as well as from nothing to do. Mobile applications have taken a firm place in our lives, and often we don’t even notice how convenient they are. Thousands of new interesting and useful applications are developed every day, and today the undisputed leaders are those who got into this field a couple of years ago.
The most common, of course, are mobile devices based on Android or iOS.
A mobile app as image building
If you develop an app for these systems you immediately elevate yourself for your users and give them the opportunity to interact with you in the most convenient way for them. With a mobile app, you will always be relevant and modern.
So how can a mobile app create a positive image and promote your brand? Search engines today do not stand still, and are constantly improving. They get into the wilds of the Internet, which we have never even dreamed of, and find there any information. Now search engines are increasingly recognizing the presence of mobile applications and transitions through them to your resource, which has a positive impact on your ranking.
To show the possibilities of mobile applications, let’s consider such projects as Instagram and Viber. These are the undisputed leaders and their brand is the name of their app. It all started with the development of the application, and only later there were versions for personal computers.
Promoting and selling products and services through apps
If you look at marketing through mobile apps, it’s impossible not to be surprised. The increase in average revenue per year from mobile apps is around 18% and analytics data show that this is just the beginning. Every year there will be even more growth.
Many firms create mobile apps as a supplement to their product, for example Yandex created the Yandex.maps app. Such solutions help attract new users and increase brand awareness.
Firms that sell goods and services develop an app to increase sales. Here it is important not to come up with an exact copy of your site in the app, but to develop something more interesting, substantial, covering a larger number of users. For example, for travel agencies, it is important to create mobile apps with the opportunity to select a tour on their own and receive a discount. And for a site that sells software, create an application with tutorials for learning to use and more. I think everything is clear here.
Attracting users, enticing them
Mobile applications serve as a means of increasing the ease of interaction with the site. Customers themselves determine where it is more convenient for them to work. And if you have a choice, they are much more likely to come to you. The advantage of the application is that you only need to install it once, and it will constantly inform you about important events and offers.
For example, for an online store the development of a mobile application is not only a way to increase sales but also an opportunity to study the market, user behavior and conduct advertising campaigns.
The concept of local search is gaining in popularity. And data taken from mobile applications will have a significant influence on search results in a certain region.
Don’t stand still, dream, invent, bring ideas to life, and you will see the world get on its knees before you.